01
Calls go to voicemail — and stay there
75% of customers won't leave a voicemail. They hang up and call the next contractor on the list. By the time you call back, the job is booked elsewhere.
Built for HVAC · Plumbing · Roofing contractors in the U.S.
Every missed call is a $4,500 job walking to your competitor.
30 to 50% of your leads aren't closing. It's not your marketing — it's your response time. We build and operate the system that fixes it.
The diagnosis
Why home contractors lose 30–50% of their leads
It's almost never a marketing problem. It's a response system problem. Four patterns show up in nearly every audit we run:
02
Forms submitted after-hours die in an inbox
A lead that submits at 7 PM Friday is gone by Monday morning. Speed-to-lead studies show response after 5 minutes drops conversion by ~80%.
03
Estimates sent never get followed up
Most contractors send the quote and wait. 60–80% of jobs close on the 5th–12th touch — but the average contractor stops at touch 1 or 2.
04
The team is too busy doing the work to answer the phone
Your best techs can't be on a roof and on a sales call. Without a system, leads compete with field work — and field work always wins.
The math nobody wants to do
This is what slow response is costing you — every month.
Run your own numbers in your head while you read this. We've done this calculation with dozens of contractors and the answer is always the same: the leak is bigger than the rest of the business combined.
Typical scenario we see
50 leads/month · 30% lost to slow response · $4,500 average ticket
–$0
Lost revenue per month
Assumes 100% would close if answered — they wouldn't. The realistic number is still 5–10x your monthly retainer.
If we recover just 30% of those leads
At your average ticket, that's the new revenue we're after every single month:
$0–$0
Recovered revenue per month
You don't need a calculator. You need to stop the bleeding.
The system
Missed Revenue Recovery System
A done-for-you operating system. Built in 14 days. Operated by us.
MRRS is not a tool, a course, or an automation hack. It's a complete operating layer that sits on top of your existing CRM and calendar, runs 24/7, and turns every lead into a tracked, followed-up, booked conversation.
How a lead flows through the system
01
Capture
Missed call · web form · DM · referral — every lead enters the system in <30 seconds.
02
Qualify
AI Receptionist texts back, asks your qualification questions, scores the lead.
03
Book
Qualified leads land on your calendar. Edge cases route to your team with full context.
04
Follow up
7-touch sequence runs automatically until the lead buys, says no, or asks for human help.
05
Measure
Live dashboard tracks response time, conversion, revenue. Monthly review with us.
What's included
Nine components. One system. Zero ongoing setup work on your end.
Everything below is configured, integrated, and operated by us. You log in to a dashboard — we run the engine.
AI Missed-Call Text-Back
Every missed call gets an SMS in under 30 seconds, opening the conversation while the lead is still hot.
AI Receptionist 24/7
Qualifies leads via SMS or WhatsApp, books straight to your calendar. Sounds human. Routes edge cases to your team.
Automated Booking
Synced with your existing calendar — Cal.com, Calendly, ServiceTitan, Housecall Pro, Jobber, GHL.
7-touch Follow-up Sequence
Every estimate gets followed up on a proven cadence (SMS + email) until they buy or say no.
Lead-tracking CRM
Your existing one, integrated. Or we configure a proven CRM that fits your stack.
Review Automation
Post-job SMS asking for a Google review, optimized timing and wording for response.
Live Dashboard
Response time, leads captured, conversion, jobs, revenue — all visible in real time.
30 days of post-launch support
Direct access to the founder. We're on the hook for adjustments and edge cases during the first month live.
Loom training for your team
10–15 minutes, English or Spanish. Your team gets confident with the system without a slow rollout.
Radical transparency
What we don't promise
We've seen agencies promise the world and disappear. We'd rather tell you what we won't do upfront — so when we tell you what we will do, you believe it.
We don't promise X new leads per month
Lead volume is your marketing's job. We make sure every lead you already pay for actually converts to a conversation.
We don't promise the AI handles 100% of cases
It handles the vast majority. For complex situations, the system escalates to your team with full context — fast, not silently.
We don't promise overnight transformation
Real systems take 30–60 days to show full impact. Day 1 you see response time drop. Month 2 you see the pattern. Month 3 most clients have paid back the setup.
We don't work with everyone
We specialize in HVAC, plumbing, and roofing — urgent residential service. If your model is long-cycle remodeling or commercial construction, we'll tell you honestly and refer you to a better fit.
The process
Four phases. One operator responsible end-to-end.
Every engagement follows the same disciplined path. No improvisation, no "we'll figure it out as we go."
Phase 01
30 min · Free
Lead Audit
We map your current lead flow. Show you exactly where money is leaking. If we can't help, we tell you and refer you elsewhere.
Phase 02
Delivered within 48 hours
System Blueprint
Custom proposal with your numbers, your scope, your timeline, your integrations. Sent as PDF + shareable link. No pressure to decide on the call.
Phase 03
14 calendar days from contract
14-Day Build
Contract signed → kickoff call → we configure every component → you review at day 10 → we launch at day 14. You don't touch anything technical.
Phase 04
Ongoing — month-to-month after month 6
Operate & Scale
Live monitoring, monthly review calls, continuous improvement. We stay on as operators responsible for the result — not vendors who installed and disappeared.
Risk reversal
60-DayRecovery Guarantee
If your missed-call recovery rate hasn't improved by day 60, we keep working — without billing — until it does.
We don't refund. We deliver. The incentives are structured so the only way we keep getting paid is if your numbers actually move. Conditions are spelled out in your engagement agreement so there's no fine print to fight over later.
Eligibility: you follow the system as documented — response time SLA, answering process, and lead handoff protocol agreed during onboarding.
Measurement: your missed-call recovery rate at day 60 vs. the baseline we capture in week 1, tracked live in your dashboard.
Available on Standard and Premium tiers. The Pilot tier is a co-validation engagement and is excluded from this guarantee.
Most clients see meaningful recovery by week 4. We don't put a number on it publicly — we let the dashboard speak.
Pricing
Transparent. No "call for a quote."
Two tiers. Pick the one that matches your scale. Both include every component listed above — the difference is integration complexity and volume.
Standard
Ideal for
Single-location contractors, $500k–$3M annual revenue, standard tool stack
$3,500setup
+ $750/mo
- All 9 MRRS components
- Up to 500 leads/month processed
- Standard integrations (GHL, Cal.com, Jobber, HubSpot, Close)
- 30 days post-launch founder support
- Monthly review call
- Live dashboard
Recommended
Premium
Ideal for
Multi-location operators, complex integrations, high lead volume
$7,500setup
+ $1,500/mo
- Everything in Standard
- Unlimited leads/month
- Complex integrations (ServiceTitan, Housecall Pro, custom APIs)
- 60 days post-launch founder support
- Bi-weekly review calls
- Priority response on adjustments
- Multi-location dashboard rollup
Terms
- · 6-month minimum contract. Month-to-month after.
- · Pay setup + first month upfront. Stripe Checkout (credit card or ACH).
- · Cancel anytime after month 6 — no exit fee, no recovery clause.
Your situation doesn't fit either tier exactly? On the discovery call we evaluate whether a custom setup makes sense.
Operational integrity
We onboard a maximum of 3 new accounts per month.
Not for marketing — for quality. The founder leads every build personally during the first 45 days. It's the only way to guarantee <60s response time and a 14-day delivery. If our slots are full this month, we put you on the calendar for next.
Slots — current month
2 / 3 available
Updated manually. If you're seeing this and the audit calendar shows nothing this month, that's why.
Who's behind this
Annier Mendoza
Founder, EverRiseLab
Annier Mendoza spent three years inside the contractor world — one as a subcontractor, two in residential interior remodeling — before building EverRiseLab. He saw the same pattern in every small operation: the phone rings while you're on the ladder, and by the time you call back the lead has already signed with someone faster.
Three years ago I was the contractor losing leads. One year as a subcontractor, two more in residential interior remodeling. Most days I was on a job site at 10 AM with paint on my hands when my phone rang — and by 7 PM, when I finally called back, the lead had already signed with someone who picked up faster. What I learned wasn't that I needed to work harder; I was already doing twelve-hour days. The problem was structural. Small contractors can't be in two places: on the job and in the office. Without a system, operational work eats everything — sales, follow-up, even just answering the phone becomes the thing you do at midnight, if you do it at all. I built EverRiseLab to solve the part of the problem I couldn't solve from inside the job: how do you stay on the tools and still answer every lead in under three minutes? The answer isn't more hustle — it's a system that handles the office work while you finish the install. Before EverRiseLab I also ran an online business selling appliance parts, where I learned how technology multiplies a small team's reach without adding payroll. Bringing those two worlds together — real contractor problems and modern automation — is what EverRiseLab is built on.
We don't sell activity — we sell recovered revenue. Every component of our system exists to put closed jobs on your calendar, not vanity metrics on a dashboard.
Photo coming soon — on-site shot with safety gear, not desk-and-suit.
Questions before you book
The objections we hear most often. Short, direct answers — same energy we bring to discovery calls.
Stop guessing where the money goes.
20 minutes. We map the leaks in your lead flow and tell you exactly what a recovery system would change for you specifically. No deck, no pitch — just the numbers. If we can't help, we tell you.
No commitment. No spam. Real numbers, real conversation.